There are three categories of businesses that will benefit through their connection with Charitable Partnerhips. These include: 1) large national chains that want to reinforce their image as a local company, 2) small local businesses that want to increase their customer base while supporting the causes that are important to them and 3) the Charitable Partnerhips network of allied professionals that provide services to charities and donors. Community goodwill By sponsoring charitable activities that lead to public recognition of their good intentions, the public will associate sponsoring businesses with the public good. Increased customer loyalty By associating sponsoring businesses with specific charities, member charities will encourage their supporters and contributors to utilize the business's services. In addition, by supporting solutions to problems at the local level, businesses will be viewed as members of the community - even if the business is a large national chain. New business Charitable Partnerhips provides the web connections that link consumers to business web sites. The traffic driven to the businesses web site via our promotional activities and those of our member charities will result in new leads and new sales. For allied professionals, Charitable Partnerhips provides a one-stop shopping resource center through which members can market services to member charities and donors. Lower marketing costs Through the use of our integrated system of activities; businesses will be able to lower marketing cost through efficient web access to local customers. In addition, Consumer insight The ability to compete is, in part, the ability to anticipate. We will provide that insight. Charitable Partnerhips Data Services will efficiently identify, correlate and provide useful information to member businesses. Market differentiation In today's market, product differentiation is not enough. Before customers buy they want to buy-in. They want to buy into the company's message, their lifestyle and other attributes. They want to connect with causes and will support those charities whose causes they endorse. It's increasing important to tell who you are, not what products you make. Charitable Partnerhips will make the business to charity connections that will connect the business to the buying public. Increased competitiveness This is the bottom line. Member businesses will: 1) become better positioned in the marketplace through our local brand and cause association, 2) have efficient access to an increasingly loyal customer base, and receive consumer insight. This will translate into more new business, more repeat business, more efficient and effective advertising and strategic planning services which will increase their competitiveness.